Tag Archives: traffic safety

West Windsor Joins State Safety Campaign to Reduce Pedestrian-Motor Vehicle Crashes

12 Sep

 

“Street Smart NJ” targets speed, distractedness and safety awareness for motorists and pedestrians

The Street Smart campaign kicked-off  today, Tuesday September 12, with earlier safety campaign efforts already being conducted by the West Windsor police through a Highway Traffic and Safety State Pedestrian Safety Enforcement Education & Education Fund Grant. At the event Mayor Shing-Fu Hsueh emphasized the importance of understanding the laws and Chief Robert Garofalo reinforced the West Windsor Police commitment to keeping the community safe. Greater Mercer TMA executive director, Cheryl Kastrenakes, was also present at the event and recognized West Windsor’s commitment to motorist and pedestrian safety.

The Street Smart NJ campaign is a collaborative effort between public, private and non-profit organizations. Local police will be working with Greater Mercer TMA to educate the public on motorist and pedestrian safety laws through the end of October.

 

The campaign comes at a significant time. New Jersey is ranked 6th in the nation in pedestrian fatalities, according to 2014 data from the National Highway Traffic Safety Administration. The federal government has designated New Jersey a “focus” state – placing an extra emphasis on aiding the state in combating its higher-than-average pedestrian fatality rate and providing funding for this campaign.

During September and October street signs, posters, tip cards and other educational materials will be visible throughout the community.  The campaign’s partners will also be using social media in an effort to raise additional awareness about its pedestrian safety efforts.

“We’ll be interacting with motorists to make sure they know and obey the law and stop for pedestrians in the crosswalk,” said Chief Robert Garofalo. “We’ll also be reminding pedestrians to use crosswalks, cross at intersections and use the pedestrian signal buttons when available.”

Officers will also address speeding and distracted driving and walking, which often contribute to crashes involving pedestrians.

Pedestrian safety is an ongoing challenge in New Jersey. Pedestrian deaths accounted for 28.7 percent of all crash related fatalities in New Jersey from 2011 through 2015, nearly double the national average of 15 percent.  From 2011 through 2015 772 pedestrians died as a result of pedestrian-vehicle crashes, according to the most recent data available from the New Jersey State Police. That translates into one death every 2.4 days.  In the past three years West Windsor has had 24 pedestrian involved motor vehicle collisions.

The statewide Street Smart NJ campaign is managed by the North Jersey Transportation Planning Authority (NJTPA) and began in 2013. The campaign urges pedestrians and motorists to “Check Your Vital Signs” to improve safety on the road. Motorists are urged to obey the speed limit and stop for pedestrians in crosswalks. Pedestrians are told to use crosswalks and wait for the walk signal where applicable. A “Heads Up, Phone Down” message is included in the campaign to combat distracted driving and walking.

Businesses, organizations and individuals interested in helping to promote the Street Smart NJ message in West Windsor, should contact Greater Mercer TMA at 609-452-1491. To learn more about the campaign, visit gmtma.org/street-smart. The campaign is also on Facebook (facebook.com/gmtma/) and Twitter (@gmtma).

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“Drive Sober or Get Pulled Over” Enforcement Campaign

25 Aug

The National Highway Traffic Safety (NHTSA) launched the “Drive Sober or Get Pulled Over” national campaign on August 16, and the campaign will continue until September 4, 2017. The campaign and enforcement mobilization come as a response to the high number of traffic fatalities due to drunk driving. According to the NHTSA, drunk driving is one of the “deadliest and most often committed – yet preventable- of crimes” and a “serious safety epidemic in our country.”

Photo credit: nj.gov

 

New Jersey joined NHTSA in the prevention effort, and it is organizing sobriety checkpoints. The message is simple: if you drive impaired, you risk being arrested and spending up to $10,000 in associated costs.

We know we are saying this every year, but don’t be a statistic, do not drink and drive. Although the legal limit is .08 grams per deciliter, alcohol consumption affects people’s ability to drive in different ways. Alcohol is a depressant drug, and it reduces the speed of reaction, reduces concentration, impairs vision, and some people may feel over confident which may lead to making rash decisions and taking the risk of driving impaired.

That is why if you plan to have alcohol, you should plan ahead, designate a driver ahead of time, call a cab, or take public transportation; it is not worth taking the risk. NHTSA launched an app to help people plan ahead; it is called SAFERRIDE, and it is available on both Android and iPhone.

Other things you can do to help:

As always, be safe!

 

October 18th- 24th is Teen Driver Safety Week

16 Oct

Parents, take some time next week to start the driving risks conversation with your teen. The National Highway Traffic Safety Administration ( NHTSA) designated October 18th to October 24th Teen Driver Safety Week. Teens may be a little, let’s say… apprehensive about the topic, but this NHTSA “5 to Drive” campaign is a good way to make them listen. Statistics show that car crashes are the leading cause of death among teenagers, 15 – 19 years old. Many of these fatal car crashes have these causes in common:  cellphone use while driving, speeding, drugs and alcohol, having extra passengers in the car, and not wearing a seat belt.

Source: trafficsafetymarketing.gov

Source: trafficsafetymarketing.gov

That is why the National Highway Traffic Safety Administration recommends that parents impose the following rules:

  1. No cell phone use while driving – When you are distracted, your reaction time slows down,  you can’t execute emergency maneuvers, and you are less likely to be able to avoid collisions with other vehicles.
  2. No speeding – Every time you increase your speed, the stopping distance increases, and your chance of being able to control the car decreases.
  3. No alcohol – Driving impaired impacts your reaction time, your judgment, your vision, and it is not legal.
  4. No extra passengers – No more than one passenger at all times. When you have more than one passenger in the car, the risk of getting distracted increases and so is the risk of getting into an accident.
  5. No driving or riding without a seatbelt – Wearing a seatbelt can significantly reduce your chances of being seriously injured or even killed in a car crash. You and your passenger have to wear a seatbelt.

For more information, resources, and statistics regarding teen driving, please visit www.safercar.gov/parents .

And as always, stay safe!

Sources:  http://www.trafficsafetymarketing.gov/teens